Back to Case Studies
Apex Run Club5 Cities, PhilippinesSports & Fitness
Apex Run Club: From Weekend Jogs to 5 Cities
Scaling a sports community across the Philippines
Share:
3,000+
Total Members
+500%
5
Cities
+4 new
₱8M
Annual Revenue
3
Major Sponsors
1The Challenge
Apex Run Club had built a passionate community of runners in Manila, but growth brought challenges. Coordinating runs across multiple locations, managing membership tiers, and handling event registrations became increasingly complex.
The founders dreamed of expanding to other cities but lacked the infrastructure to manage a distributed community without being physically present at every event.
2The Solution
Experia worked with Apex to build a scalable community infrastructure:
Multi-Location Management: Centralized platform supporting city-specific events and membership
Community Leaders Program: Tools to empower local chapter leaders with event creation and member management capabilities
Sponsorship Package: Created data-driven sponsorship proposals that attracted major sports brands
Merchandise Integration: E-commerce capabilities for club merchandise
Experia also introduced Apex to three potential sponsors through its corporate network.
3The Results
In 18 months with Experia:
Expanded to 5 cities: Manila, Cebu, Davao, Iloilo, and Baguio
Membership grew 500%: From 500 to 3,000+ members
Landed 3 major sponsors: Including a major sports apparel brand
Launched merchandise line: Generating additional revenue stream
Created 12 chapter leaders: Community-run local events in each city
“The sponsorship connections alone were worth it. Experia brought in three major brand partners in our first year, and their event tech made scaling to new cities seamless.”
K
Kevin Tan
Co-Founder, Apex Run Club
Tags
SportsFitnessMulti-Location
