Event Ticketing Best Practices for 2026

Ticketing is more than just selling entry—it's the first touchpoint of your event experience. Here's how to get it right.

Pricing Strategies That Work

• Early Bird Discounts: Create urgency and reward early supporters
• Tiered Pricing: Offer different experiences at different price points
• Group Discounts: Encourage friends to attend together

Technology Essentials

Modern ticketing requires modern tools. Look for platforms that offer:

• Mobile-first ticket delivery
• Real-time sales analytics
• Seamless check-in with QR codes
• Integration with your CRM

Reducing No-Shows

No-shows hurt your event and your bottom line. Combat them with:

• Reminder emails and SMS
• Clear refund and transfer policies
• Waitlist management for sold-out events