The Rise of the Experience Economy in Southeast Asia
The experience economy is booming across Southeast Asia. With a young, digitally-native population and rising disposable incomes, consumers are increasingly choosing to spend on experiences rather than material goods.
The Numbers Tell the Story
According to recent studies, millennials and Gen Z in Southeast Asia are spending up to 60% of their discretionary income on experiences—from travel and dining to events and wellness activities.
What This Means for Creators
For experience creators, this shift represents an unprecedented opportunity. Whether you're running fitness classes, organizing community events, or hosting workshops, there's a growing market eager for what you offer.
Key Trends to Watch
How to Capitalize
The key is to focus on creating memorable, shareable experiences that build genuine community. Technology should enhance, not replace, human connection.
